Social Media Analytics

Sunday, 2 October 2022

WHAT IS VIDEO MARKETING AND WHY IS IT IMPORTANT FOR SMALL BUSINESSES

Videos have increasingly become an inseparable part of our lives. If you log into any social media platform right now, you’ll find yourselves swimming in a sea of videos holding content that attracts you, holds you fixated, makes you re-watch it again and again. This is indeed yet another part of marketing which has now become the most important tool that drives any marketing campaign.

Understanding Video Marketing

Before understanding this concept, you need to ask yourself these three most important questions

A. Do you own a business?

B. Do you have social media accounts for your business?

C. Do you want more engagement on your social media posts?

Video marketing is a powerful marketing tool that captivates your audience as an active part of your marketing campaigns. In this, videos are made to promote and tell people about the products and services your business offers, thereby increasing engagement on your digital and social platforms, while also educating your audience, and helping you connect to them through a new medium altogether.

Benefits of Video Marketing

Whatever be the size of your business, including entrepreneurs and small businesses, video marketing helps gaining traction and has an ascending effect on brand awareness, traffic and sales.
Increases the ease to engage with prospects and clients across multiple platforms and help to attract, convert, and retain new customers.
Capture value from the audience.
Engaging the audience.

Importance of Video Marketing

In the world of marketing, video marketing acts as the content strategy leader. Using images for marketing is common, but using videos holds much more potential as they stay visibly longer in your social media feeds, has more exposure and engagement, gives more detailed information on your product, tends to stand out than static creatives, has a more personal approach to engage with your audience, has more search rank, is slowly gaining popularity across different social media platforms. Believe it or not, video content marketing is exactly the type of content that the audience expects in future.

Study results

Render Forest has been conducting surveys on video marketing statistics. Their 2021 survey results show that videos helped businesses increase their brand awareness by 70%, traffic by 5%, and sales by 34%. While their very recent January, 2022 survey reports record that use of videos on social media platforms had increased 78% more traffic, the amount of time consumers spend on their website has increased by 83%, it helped to create more leads for almost 83% of users, and also helped in increasing the sales of 44% of users.

How to start making Videos?

If you want to incorporate video marketing into your business, you need not have some extraordinary skills to start making videos. If you currently have a smartphone in your hand, you already have the basic instrument to start your journey. The only importance lies in creating these videos with a certain amount of planning and a creative thought process.

Examples of Videos

1. Demo videos to showcase your products:

Short, educational videos which explain how your product works are called demo or product videos. Such videos should include the key-benefits of the product and a call-to-action that will lead the viewers to purchase your product. An example of a demo or product video is Herman Miller’s Gaming Chair:

2. Behind-the-scenes Videos

These types of videos create a platform for your audience to meet the people behind your business and how your products are made. With such authentic videos you will be able to connect emotionally with your audience. An example of this is House 99” by David Beckham for L’Oréal:

3. Educational or how-to videos:

How-to videos are extremely compelling because it educates your audience of how to do the things exactly. An example of this is “How to Cook Perfect Potatoes – by Tasty”:

4. Customer testimonials:

Customer testimonial videos increase social proof while also having great potential to influence your target audience, thereby ensuring that your product is the ultimate solution which your audience is seeking. The benefits of these types of videos are showcasing your product and also building trust. An example of this is Customer Testimonial – Home Try on – HD by Lenskart:

Video Marketing Agencies

While you can start making videos for video marketing campaigns without any expertise, there are also video marketing agencies which can help your business to grow by creating, polishing and sending out quality video content that will make your connection with your customers stronger. With growing demand for video marketing services, you’ll find your resort in many video marketing agencies that have now grown in popularity in India.

Key takeaways

If you use a smartphone, start filming content in it.
Always remember that you start filming with some planning and a sprinkle of creativity
Schedule your videos to be uploaded on your social media.
Enjoy the many benefits of video marketing for better engagement and better results.
To learn more about video marketing and video marketing services you can visit.

https://www.medigit.in/video-marketing-services/

https://www.medigit.in/ways-to-promote-video-on-internet/

Thursday, 10 February 2022

PERFORMANCE MARKETING TERMINOLOGY PART – 1

We are in the era of digital marketing wherein advertising spends are growing year on year in leaps and bounds.

Here’s our compilation of a few terms that will help you track your performance marketing campaigns and the results associated with them. In this part, we have gathered all the metrics associated with the cost.

1. Cost Per Impression (CPM)

Cost per mille or cost per impression, basically the cost that an advertiser pays for 1000 impressions for a digital ad. To simplify, it tells us the cost of showing an ad 1000 times.
Why does it matter?
“CPM is the cost of buying any media. If CPM is low, the cost of media is lower, and eventually, your CPC will also be lower.”
2. Cost Per Click
Cost Per Click denotes the price paid for every time a viewer clicks on an ad or the link. It is a measure of engagement because the viewer has taken an action and actually clicked on the ad. With CPC campaigns, one pays based on clicks and not impressions.
Why does it matter?
“In an ideal scenario, a lower CPC combined with good conversions is a good sign for a paid campaign. Though, it is usually seen that good conversions lead to higher CPC.”
3. Cost Per Lead (CPL)
Cost per Lead is a metric used in lead generation campaigns, wherein advertisers create separate lead forms with important details like name, email, contact, city and so on required in order to initiate a sales conversation with a prospect customer.
Why does it matter?
“Ideally used by companies who don’t have an eCommerce store and want to get leads for the business.
For effective lead generation campaign performance, limit the number of details you ask from a prospect. Lesser the details, the higher the conversion.”
4. Cost per conversion
It is a metric that is calculated by dividing the total cost by total orders. The cost includes all the traffic brought to the website through the digital marketing campaign.
Why does it matter?
“It measures how well is the campaign performing and how much does it cost to drive conversion (product sale or app install or business inquiry) A high cost of conversion tells us that the ad isn’t well optimized; you could be targeting the wrong audience or maybe your ad copy isn’t captivating enough while a low cost of conversion means that the ads are doing good, well-targeted and optimized.”
5. Customer Acquisition Cost (CAC)
It is the cost of convincing a potential customer to buy a product or service. It is calculated by adding up the total expenses related to acquiring a customer divided by the total number of customers acquired over a given time period. The lower the cost of acquisition, the better it is.
Why does it matter?
“It measures the effectiveness of the customer acquisition strategy, scalability of the business in terms of how many customers can be acquired with a given budget and the long-term profitability of the company. One must keep evaluating Customer Acquisition Costs and periodically adjust and update for better results.”
6. Average Order Value (AOV)
It is the average amount of money each customer spends per transaction with your store. It is calculated by dividing total revenue by the number of orders. It is usually advisable to increase the AOV for profitability.
Why does it matter?
“The higher the average order value, the better it is. An increase in average order value over the period of time is a growing & positive sign for the business.”
Stay tuned for next part of Performance marketing metrics…

Friday, 27 November 2020

Visual branding – Why do brands need a graphic charter?

The graphic charter translates the soul of your company (your mission, your vision and your values) into several design elements. It also allows you to show others how, exactly, you want to represent your brand. How to make your own guide? We explain it to you in this article.

What is a graphic charter?

A graphic charter is a document that contains all the rules for using a company’s graphic elements (color codes, typography, logo, etc.). It must be taken into account on all communication media and allow the visual identity to maintain a certain consistency.

With a branding charter, you can be sure that your brand is being represented as it should, in all circumstances, even if your staff changes over time.

Why is it important to have a graphic charter?

Your visual identity is much like the personality of your business. It’s the way the world recognizes and trusts you. If you change the way you dress and the way you act every day, those around you probably won’t feel like they know you and will have a harder time trusting you.

Imagine that one of your colleagues, always clean on him, puts on a white shirt tucked in his pants every day and one day he arrives at the office unshaven with tattered jeans and a huge tattoo on his arm. It would probably make you uncomfortable, as you are not used to seeing it like that. You might even be tempted to ask them if everything is going well in their life, out of concern.

It’s the same with your brand: changing appearances too often will confuse your customers and possibly drive them away from you. A graphic charter is an important document because it helps you stay consistent no matter what medium you use.

The key elements of your visual identity

Before creating your graphic charter, you must define your brand. There are five key elements: mission, vision, target audience, personality and values.

These are the most important elements because together they explain what you are doing and why you are doing it. All the other aspects of your graphic charter will be concrete elements that will explain these crucial elements in a design way.

Mission and Vision: Writing your mission is to explain why your business exists while your vision will explain what you are striving for. Both can be very ambitious (change the world) or on the contrary very modest. The most important thing is that they are both true.

Target audience: Describe your customers and why they are your customers (e.g. your products or services meet one of their needs, etc.) If you did a marketing research before you started, add your results to your guide to help your team better understand your customers.

Personality: Make a list of four or five adjectives that best describe your brand. This will set the tone for your designs as well as your texts. Are you sophisticated or quirky? Traditional or trendy? Seek advice from your team.

Tip: Listing the four or five adjectives that are opposed to your brand can also help. Besides, a lot of marketing agencies start their projects like this.

Values: Determine the founding principles that will guide the decisions you make for your business. The easier your values are to remember, the easier it will be for your team to apply them.

How to create a graphic charter for your brand?

FIND INSPIRATION

You’ve heard that a picture is worth a thousand words, haven’t you? Start your prep work by putting together images that will convey the feeling you want to provoke with your brand. One of the ways is to ask each team member to create a board on Pinterest to show how everyone understood the company’s values.

It’s a great exercise to get everyone in a business involved in the process.

Consider:

What are some things that have worked well for your business so far? Gather successful advertisements, emails and newsletters.
What other brands do you like?
What questions do you get asked regularly? Keep a journal of comments that come up often. If you find that you are providing the same information to your designers and copywriters, you might want to add that information to your style guide.

This exercise will give you concrete examples that will help you define your brand identity. Take specific notes about the things you like and the things you don’t like (for example: “the image is my brand, but not the text ”).

DEFINE THE 6 ESSENTIAL ELEMENTS TO INCLUDE IN YOUR GRAPHIC CHARTER

Once you’ve gathered enough material, it’s time to start working with a graphic designer to give shape to your guide. Choose a designer with whom you communicate well and with whom you feel comfortable. It’s all about finding out what works for you, and your designer is there to help you through this process, and sometimes even give ideas that you haven’t thought of.

We can reduce to six the essential elements that must appear in all graphic charts. Make it your priority and that of your graphic designer. Some of these elements may already be well defined (your logo for example), but others will require you to consult all the images and all the texts that you gathered in the previous step. Your designer will help you translate this content into tangible graphic elements.

1st element: the story of your brand

Showcase your brand. A simple summary will allow your employees as well as your collaborators to understand the values that are at the center of your brand and to represent it as it should.

The five elements that make up your brand that we talked about earlier (mission, vision, audience, values and personality) can be added to this presentation. You can also choose to make only some of these items public.

Evaluate what will be most useful as a reference. Everything that appears in your style guide should be true to these basics.

2nd element: the logo

You may have already figured out what color your logo will be, but have you thought about how it will blend in with the different media you are going to use? This chapter of your style guide should explain how you want your logo to be implemented depending on the different environments it is intended for. It also helps prevent certain graphical catastrophes (stretching, compressing, modifying, misalignment, etc.) that could scramble your message.

Showcase all the approved versions of your logo, explain when to use a particular version and illustrate what you say to make it clear.

Dimensions: give the minimum dimensions and proportions of your logo
Space: If your logo requires a certain amount of empty space (around it, for example), write your instructions.
Colors: Show the possible variations (negative, color, black and white) and explain their different uses.
Avoid: It is just as important to illustrate the dos and don’ts.

3rd element: the color palette

Speaking of colors, it makes sense to define the color palette that matches your brand identity. Most brands choose at most four colors and don’t stray too far from their logo colors.

For example, you can choose a light color for the backgrounds, a darker color for the text, a neutral color and a last color that stands out against the others.

4th element: typography

Another essential aspect of your brand’s identity: fonts. The needs of your brand will influence the number of fonts you need. In general, we use a different font for our logo and for the rest, in order to create a contrast. Your designer can help you determine your needs.

No matter how many fonts you choose, make sure each of your fonts is used correctly by giving clear instructions.

Presentation: Explain why you chose this or that font, to what extent this choice corresponds to your brand and in which situation (s) to use the font in question (headline, size, caption, etc.).
Alignment: Specify the desired alignment (left, right, center, justified).
Spacing: Indicate the proportions to respect for each chosen font.

5th element: Images

It is normal for you to know which images and illustrations best match your business. But by including a chapter on this topic in your style guide, everyone else involved in your business will also know what to do, without requiring your approval every time a decision needs to be made.

There are a number of ways you can approach this subject, and don’t hesitate to include the images you gathered in the previous steps.

Best Practice: Provide examples of images that have worked well for your business. Explain the different ways you want people to communicate about your business (paper catalog, Instagram account, etc.).
Inspiration: If you don’t have an example to provide, illustrate your words with it by taking an example from the big brands. This will give your team an idea of what you have in mind.
Mood board: Bring together images that evoke the feeling of wanting to communicate to your customers.

6th element: Voice

We don’t always think about the tone we adopt when thinking about writing a style guide. However, it has a great influence on how your audience perceives you.

As with images, you can approach this topic in several ways:

Best Practice: If you have any sample communications that match the tone you aspire to, add them to your guide.
Your Brand Personality: Use the four or five adjectives that best qualify your brand to describe the appropriate tone to use within your business.
Dos and Don’ts: Sometimes, simplicity is still the best solution. List the words you like and the ones you dislike to help your team understand your thought.

THE SPECIFIC NEEDS OF YOUR BRAND

While all businesses have common needs and need to include the above 6 elements in their design guidelines, some brands will also need to talk about their specific needs.

Is your business based on the internet? Provide details on the layout of the images on your website.
Do you sell products? Add your guidelines for the packaging of your products.
Are social networks your priority in terms of marketing? Give examples of appropriate images to use on these communication channels. A style guide should match the company it is made for. Start by making a list of all the things you need to go through in your guide.

OUTLINE AND DESIGN

Take your 6 essentials, add them to your specific needs and create the outline! This will help you determine the structure of your guide:

History of the brand

Hello, we are BRAND, here is what we do.
Our mission, our vision and our values are …

Logo

This is our logo and what it means to us.
Here’s how to use our logo.
Here’s how not to use our logo.

Color palette

Here is our color palette.
Here are the CMYK and HEX references of these colors.

Typography

Here are the fonts we use and the reasons why we chose these fonts.
Here is the main font we have chosen.
Here is the secondary font we have chosen.

Pictures

Here are the images that correspond to our brand.
And here’s how to layout them.

Your voice

This is the way we speak.
Here’s what to do and what not to do.

Website

This is what our home page looks like and here is what you can and cannot put on it.
This is how we present our products.

Once you have defined the main guidelines for your guide, think about the format in which you want to distribute it (PDF, print version, etc.). Talk to your designer about all aspects (portrait versus landscape, print dimensions, etc.). After that, you’re good to go! Remember this is a working document. The information must be clear and easily accessible. For example, consider adding a summary.

DEVELOPMENT OF YOUR BUSINESS

Your graphic charter is not frozen forever and ever. It will evolve as your business grows and you will come back to it to adjust or add information from time to time. The most important thing is to start on a solid foundation with a well-constructed guide from the start.

However, you are not going to change it every two days either.

Designate a place to keep all the new things as they arise (new decisions, new examples, etc.) so that you can update your guide in one go when the time comes. For example, every month, every quarter or every year.

You are now ready to create your graphic charter!

To conclude:

Your business is more than the products you sell and the services you provide. A strong and well-defined brand image will set you apart from your competition. Your graphic charter clearly explains to your team how to accomplish this.

Graphic charters are not all endless paving stones. Some even fit in one page. It all depends on your business and its needs. The important thing is that it contains all the information relevant to your brand which will then serve as references for all your future projects.

The post Visual branding – Why do brands need a graphic charter? appeared first on | MeDigit.

source https://www.medigit.in/visual-branding-why-brand-need-graphic-charter/

Thursday, 29 October 2020

Interview With Tanmay Shanishchara – CEO & Founder @ MeDigit By Goodfirms Q&A

Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.

GoodFirms has been instrumental in creating visibility for our business. GoodFirms badge doesn’t just add a mark of authenticity, it also helps our prospect clients gauge our capabilities. We are hoping our GoodFirms listing will take us way ahead of our competitors in due course of time.

Please introduce your company and give a brief about your role within the company?

MeDigit Solutions is a unique digital agency, highly focused on content and creativity. We offer integrated marketing and digital marketing solutions to our clients. Technology solutions include web & mobile app development. Since the last 7 years, we have honed our skills in ever-growing areas of digital marketing – such as SEO, SEM, SMM, Content marketing, influencer marketing, video marketing, and multilingual marketing.

I am the Founder & CEO of MeDigit. Having started the business in 2013, we have now grown to become a full-service agency. I head the agency and responsible for its well being.

Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.

We are highly focused on the bottom line of our clients. If we are not able to deliver the desired ROI, the efforts in marketing are futile. Hence, we start by chalking out a detailed plan for our clients and assign measurement metrics to each and every activity we do. Being a data-centric agency, it always helps us to trust data more than a hunch, while taking a marketing decision.

How does your company differentiate itself from the competition?

We are a digital marketing agency with ‘creativity’ in its DNA. Our differentiation is defined by 3Cs – creativity, content, and customer care. With a strong focus on content, we bring creativity in our marketing campaigns.

What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?

We cater to multiple industries including Automobile, Travel & hospitality, Movies, Media & Entertainment, Education, Government, FMCG, Consumer Goods, Lifestyle brands, Sanitary ware, Health, Real estate & Retail – these are some of the industries wherein we have worked till now.
Most of our clients are on retainer ship, and hence, our business is largely repetitive. 70% of our clients prefer to retain their services with us.

Please share some of the services that you offer for which clients approach you the most for?

Social media marketing
Search engine optimization
Digital advertising
Web design and development
Influencer marketing

What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?

Agency these days needs to be agile and aggressive. With ever-changing market trends, agencies must adopt quick learning methods and implement trends in the marketing communication of their clients.

We have been keeping a keen eye on trends, and that helps us a lot. We also experiment a lot – with our content, creative designs, as well as marketing methods. Over and above everything, agencies need clients to survive, and hence, client satisfaction and retention should be at core of the agenda.

What are the key factors that you consider before deciding the cost of a project?

We project costs by looking at the scope of the campaign, client’s expectations, and our involvement in the process. We also factor man-hours required for the job, the complexity of the campaign, competitive landscape (of the client), and need of the hour for marketing.

What kind of payment structure do you follow to bill your clients?

We have a simple payment structure. Since most of our clients are on retainers, we charge the first monthly retainer-ship fee in advance and then follow a monthly billing cycle, to be paid mid of each month.

What is the price range (min and max) of the projects that you catered to in 2019?

We worked with both small and large scale clients in 2019. Our projects were between $500 to $10,000 in 2019.

Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.

We are bullish about 3-4 digital marketing activities in coming years:

Content marketing is going to be a hero service. With a huge demand in content space, we strongly feel it will do really well.
Video marketing will be another area to focus on. Videos have a long-lasting impact and higher reach – hence, it is a must have for any marketing plan.
Influencer marketing has been the talk of the town, and we strongly believe it will be the next big thing in the coming years.
Multilingual marketing is another area of focus. Since we operate in India, where people speak multiple languages in different parts of the country.

The post Interview With Tanmay Shanishchara – CEO & Founder @ MeDigit By Goodfirms Q&A appeared first on | MeDigit.

source https://www.medigit.in/interview-with-tanmay-at-goodfirms/

Wednesday, 19 August 2020

Video marketing strategy: 7 Effective Ways to promote videos on the internet

At a time when content is the norm, I must also remind you how important video content is in your Digital marketing strategy.

To convince you, 87% of companies used video content marketing as a tool in 2019, an increase of 6% compared to 2018 (source SEMrush)

But posting video content isn’t just about the technical side of filming, or about writing and scripting the videos. Like a movie, you have to take the time to broadcast it, to promote it whether you are video marketing for a small business or bigger brands.

What is the point of promoting your video content outside the YouTube network alone?

YouTube is a very powerful Google tool. It’s the ultimate for promoting your video content. Other social networks allow you to increase your visibility. However, don’t just share the link to the video posted on YouTube. It has no added value. You must publish your videos natively.

By having an audience and a well-functioning site, is it possible to spend less time in video marketing content on Youtube or other channels?

It is a risk and a strategy that we may not bet on. Indeed, the algorithms of the networks evolve regularly, the engagement is reduced if you stick to only a YouTube video content marketing strategy for several months. Varying the media, the actions, and being creative to stand out are more than ever necessary with or without an audience.

How much time should you dedicate to promoting your video content on various social media?

It is customary to say that each element is worth one. In other words, if you spend an hour shooting a video, devote an hour to writing its screenplay, an hour to edit it, and therefore also an hour to promote it. And if you need to put in more effort, spend it on editing and promotion. Finally, it’s hard to spend less than half a day on all of the video content.

Once your video has been edited, exported and the additional elements finalized such as thumbnails in the adapted formats for YouTube, IGTV, and Facebook Watch… Here is where to put your energy on broadcasting videos.

Video Marketing Tips to Fuel Your Content Marketing Strategy:

1. The YouTube network itself

As you can imagine, a significant portion of the video traffic will be generated from the platforms on which you will publish your video. And the platform holding the crown is YouTube.

Plus, if it finds your video content relevant, YouTube will push your video to audiences searching for the specified keywords.

This is why when posting a video, it is important to pay special attention to these 4 points:

The title,
Tags that also serve as keywords,
The description in which you must add hashtags. The first 3 are then displayed just above the title of your video,
And especially the thumbnail of your video! The thumbnail is the showcase of your videos. This is the image that YouTube will display in search results.

However, since the volume of videos published is very high, if you do not carefully work on your thumbnail, you have no chance of obtaining visibility on YouTube.

Read: How to improve the SEO of your Youtube channel?

Respect your graphic charter and find a more catchy message.

Our advice: Even if these obligations seem clickbait-y, it is an essential way to develop your audience on the platform. Don’t overlook it as YouTube itself points out. This is one of the sure-fire tips for an effective video content marketing strategy.

2. Social networks

Publishing your video content natively on social media is another way to promote it without necessarily having to do a very different one.

Here are some social networks where videos are popular:

Facebook (with Watch),
Instagram (with IGTV),
Pinterest,
LinkedIn,
And even on Google My Business.

Also, on these platforms, users are not fond of video content that is long. If your video is well over 2 minutes, I recommend that you select an excerpt and cross-reference the full video posted on YouTube.

Our advice: Find the place where the “watch time” is the longest to make your sample.

Watch Time is the average viewing time of a video by your audience. You find it in analytics data on YouTube. In addition to the duration, all these platforms offer different sizes for your visuals. It is, therefore, necessary to devote a little time to adapt the size of your images in order to look professional.

Finally, as a video marketing agency, we also determine the best time to post a video. This has helped us gain better visibility.

Our advice: Do not broadcast your videos simultaneously on Facebook and LinkedIn for example. Your audience is not there at the same time either.

Have you checked our detailed Social Media Marketing Guide for the perfect strategy?

3. Natural influencers

Faced with the versatility that currently exists on this network, it is always important to ensure an audience as soon as your video is published. And for that, nothing like going through “natural” influencers.

How to do it?

Here are some video marketing tips for LinkedIn:

Post a teaser a few days before your first video,
Record the names of people who have interacted with this teaser (liked, commented or shared). Since you’re starting up, there aren’t many,
Contact these people to validate their interest,
List these names in a file organized over time,
On the day of the post, “tag them” in your post on LinkedIn for instance.

This way, you are sure to collect a few likes and even comments very quickly after posting. It is also a way to put the odds on your side with regard to the LinkedIn algorithm.

To test a campaign, it is always useful to go through “natural” influencers. This saves you from funding a paid influencer.

As a part of our video marketing services, to increase your visibility and check if the test campaign is well received, we guide you on choosing ‘real’ influencers that are recognized by your target audience.

4. Stories to promote your videos

On Instagram and now on Facebook and LinkedIn, it is also possible to publish stories. (Read: How to integrate stories perfectly in your content strategy?)

Why not promote your video content with a story, or even by mentioning potentially interested parties? If these are dynamic enough, they will also transfer your content to their audience, which will increase the number of views and perhaps open up new opportunities for growth.

Our advice: Consider adding your best hashtags to your story!

Note: Stories also exist on YouTube. However, they are currently only available for all channels with more than 10,000 subscribers.

5. Boosted publications

Engagement is shrinking across all social platforms. This is due to the strategy of these several platforms which seek to generate more turnover, but also to the diversity of video content creators and volume of content published daily.

To remedy this, there are only 2 solutions:

Increase the pace of your publications, which may affect their quality,
Or invest a little budget to boost your video content

In fact, it is possible to spend the budget on almost all social media platforms.

Business Manager manages the boosted posts on Facebook, Instagram, and Messenger,

Google Ads offers to push video content on YouTube,
Linkedin allows you to sponsor content on company pages,
And even Pinterest is getting started.

Advice: As a video marketing agency, we suggest that you plan a monthly online advertising budget to increase the distribution of your most popular content while controlling your costs.

6. Add video content to the articles on your business blog

Associating a video with an article increases your credibility in 2 ways:

For your post on your business blog, a video reduces the bounce rate since people will watch it. In addition, it “humanizes” your articles.
For your video, being in an article increases the number of views since it is de facto exposed to your most loyal readers.

If you’re shooting your video first, publish an article with the video transcript. In addition, it makes the job of the search engine crawlers easier and adds content to your professional blog.

In this way, your video is present on a URL address with your domain name which strengthens the authority of your channel on YouTube. In addition, with the right keywords in this URL address, your video content will help your article rank.

If you do the opposite of knowing how to start writing your article, then it’s easy to shoot a video on that topic.

Video Content Marketing Tip: Showing your video through a page of your website will help the SEO of that page while taking advantage of getting natural audiences with both the textual content and your video.

7. Other content platforms to distribute your videos

Video marketing on social media is the easiest. However, there are also many content platforms on which you can communicate your content. Medium, Reddit, or even Tumblr, to name a few. All of them allow you to distribute your content well to a different audience to find new opportunities. This is useful even if you’re not super active on it (if you are, of course, even better).

Medium works as a platform for research and provision of content. A search bar gives everyone the opportunity to make discoveries. In the free version, publications are limited to 3 per day. An already very active audience can provide good visibility.

Redditt works with a point system (collected on content and comments). It is, therefore, more difficult to find a place there (unless you are very active). However, the community being so large, it is a shame to do without.

Tumblr is both a micro-blogging platform and a social network. Hashtags are quite popular there. It’s much more relevant to post short content there and engage followers to discover the entire content via a link.

Imgur is also a blogging-type platform that favors the visual. This is another great reason to spend time visualizing your video content. You can also use video content creators to make your videos.

All of these platforms generate traffic, but also some no-follow backlinks.

Conclusion on planning your video content marketing strategy

Remember that you must optimize the video for each social platform and publish it natively. Of course, there are many other ways to promote your videos such as Email Marketing or push notifications. As a part of our video marketing services, MeDigit agency provides a well laid out strategy along with activities to all our clients.

Keep in mind that spending time promoting your videos is essential today. It must be a part of your Content Marketing Strategy.

How do you use YouTube or other video platforms to grow your business?

The post Video marketing strategy: 7 Effective Ways to promote videos on the internet appeared first on | MeDigit.

source https://www.medigit.in/ways-to-promote-video-on-internet/

Tuesday, 28 July 2020

Social Media Marketing Guide – Build Visibility for your Brand

Unless you’ve spent the past five years locked in an underground bunker, it’s hard to deny the importance social media has taken on in marketing. What started out as a nice hobby gradually turned into a real social phenomenon, disrupting user habits … and pushing marketers to adapt their web marketing strategies! However, to launch out blindly in the very particular universe of social media marketing would be a mistake. In order to domesticate these tools, it is essential, above all, to know them – and to understand them.

That’s the whole point of this guide which shares social media marketing tips and strategies, trends in social media marketing management, and tools that can help you plan it better!

Social networks and digital marketing: what are we talking about?

For many professionals, social networks still boil down to technological gadgets used heavily for personal purposes. However, limiting social media to these uses means missing out on a formidable marketing lever with multiple advantages. And this, because from an online social media marketing perspective, these platforms allow:

To hit a large number of new targets;
To develop your market;
Increase your brand identity and visibility;
Build a more qualitative customer relationship, by opening a direct communication channel with users;
To distribute content (as part of a content marketing strategy);
To identify prospects more effectively

Admittedly, for a long time, Facebook and others were only “extras” to integrate into a marketing strategy, while emailing and natural or paid referencing did all the work. But today, these platforms play a predominant role in your presence on the web.

What is Social Media Marketing?

Basically, Social Media Marketing includes all the marketing actions that you implement on social platforms. So, as soon as it involves Facebook, Twitter, LinkedIn… then it’s Social Media Marketing management.

In addition, most of the actions carried out are not specific to social networks. You just have to adapt your social media marketing plan to this type of platform.

However, the number of social networks is very large. But most brands primarily use the following networks: Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Medium, Reddit.

Why do you need a social media marketing management plan?

Marketing can come down to analyzing the needs of your target customers and taking specific actions to reach your target. However, as soon as we talk about the Internet, your customers spend their day essentially on:

Google and possibly other search engines,
And on social networks like Facebook, LinkedIn, Twitter, Pinterest.

To reach the largest number of Internet users possible on Google, you use Natural Search techniques or SEO. As all your customers and prospects spend time on social media, taking action on these platforms is also an opportunity for any business.

Do you doubt it?

In India, the average daily time spent on social networks is 2.4 hours (the world average is 2.5 hr)

Here is the number of active users: source

Facebook: 346 million active users

YouTube: 265 million active users

Instagram: 103.38 million active users

Snapchat: 15.1 million per month

LinkedIn: 62 million active users

Twitter: 13.15 million active users

Pinterest: 15 million active users

These figures are enough to make you dizzy.

Now, not being active on social networks or missing out on social media marketing means losing opportunities!

To summarize, whether it is by hosting your social accounts for free or by spending the budget on paid advertising campaigns on these platforms, social media marketing strategies give you easy access to a large audience.

Of course, it is necessary to devote time to publish, animate, initiate conversations, but with a good social media marketing guide and with a little time, it is easy to find new opportunities.

On the other hand, it is wrong to consider Social Media Marketing as a quick and easy way to gain new customers. Unfortunately, it is not enough to send a few tweets to receive orders. Nonetheless, there is enormous potential in properly harnessing Social Media Marketing Management for business.

Benefits Of Social Media Marketing

There are many benefits to working your presence on social networks. Obviously, it all depends on your initial goal. But here’s an overview of the main benefits of online Social Media Marketing:

Promote your offer on additional channels
Reach new audiences by promoting your content for free
Retain your customers
Provide fast customer service
Show your expertise
Increase your brand value on the Internet
Generate web traffic

Note: All these advantages are a part of social media marketing strategies and strengthen the sustainability of your business. But notice that none of the social media marketing tips directly relates to sales promotion.

Creating a Social Media Marketing Expert Plan

This online social media marketing guide helps you start by carefully defining the goal to be achieved. Then choose the best platforms based on that goal and your personas.

To do this, ask yourself these questions:

Do you sell products or services?
Do you have a B2B or B2C activity?
Who is your target customer?

Let’s take an example.

Imagine that you work in a company that offers its services to other companies (B2B). You decide to drive traffic to your website which is where you present your offer. Your end goal is to generate a steady stream of leads as a part of your social media marketing plan. This gives clear objectives for designing the approach to adopt.

In that case, here are some tips to start with social media marketing management:

Decide to focus on LinkedIn which is the best professional social network
Refine your profiles to highlight how you help your customers
Work your network
Mark the field by regularly republishing your best content published on your website
Create and lead a LinkedIn group
Follow and interact with influencers in your profession
Add a LinkedIn share button on your website
Engage in useful conversations with any contact that appears in your notifications
And why not launch targeted paid campaigns to increase their follow-up and sales

These are just a few social media marketing tips to fuel your strategy.

But it’s easy to imagine that your LinkedIn contacts will get to know you, appreciate you, and visit your website to find out more. It is the best way today to find customers at least for a B2B activity.

Social Media Marketing Guide: 8 Social Media Marketing Tips

Here are some general tips for your Social Media to consider:

1. Diagnose your social presence

First, analyze your current efforts in social media advertising and marketing:

What networks are you active on? Are they well suited to your target?
Do your contacts match your personas?
Which networks are you most successful on?
What types of posts have and have not worked in the past?
Is there irrelevant or outdated content to clean up?

Appoint one or more managers for the management of your social media marketing tools and resources.

Our advice, as one of the leading digital marketing agencies in Ahmedabad – you must also participate.

2. Define your communication style

Again, the style of communication on social networks depends on:

Your offer and your business
Your overall communication style
And of course, your audience

For example, a little sarcastic comment can go very well on Twitter. On the other hand, on Linkedin, be more concrete and provide advice.

Certainly, social networks are very well suited to have offbeat communication. But often it’s not worth it. It can even be dangerous. A joke that goes wrong or a misunderstood opinion can take a bad direction for your brand.

Make sure the person handling your social media marketing is aware of the importance of your reputation. If necessary, write a charter of good conduct with a list of prohibited subjects. But also leave room for creativity.

Finally, don’t spam your contacts by aggressively promoting your products and/or services. No one goes to social media to make a purchase. For a successful social media marketing campaign, paid or organic, don’t try to sell at all costs. Rather, try to get in touch, to start conversations. You can post promotional content every now and then, but sparingly.

The classic ratio for a good social media marketing strategy is 8 informative messages for 2 promotional.

3. Understand each of the selected social platforms

I’m not going to go through all social networks one by one. Obviously, the type of content present is different.

For posting videos, use YouTube
On the other hand, for infographics, choose Pinterest
You participated in a conference, share your presentation game on Slideshare.

In addition, the present and active populations are not the same either.

4. Finally, there are the algorithms!

Just as Google is developing an SEO algorithm to rank these search results, each platform also has its own algorithm to highlight the publications of its members.

An algorithm gives the rules of the game. You do not respect it and you go out. There are several social media marketing tools that help you understand it.

On the other hand, if you master it, you can work miracles. It is, therefore, essential to know the general principles.

Provide the best possible information on your profile and on your company page
Publish regularly
Interact with other members to get engagement, that is to say likes, shares, comments
Then, it is necessary to refine according to the platforms selected

Here are some details to understand the algorithm of Facebook, Instagram or even LinkedIn.

5. Provide customer service

For internet users, social networks provide instant and easy access to your business. No need to call, no need to write a letter, just go to the company’s Facebook page to complain.

And what’s more, it’s public.

So take all positive and negative reviews on social media seriously as you do on Google My Business. Of course, the complaint may be unfounded or unfair, but you should always respond to it professionally. And your response is also public.

In this way, you increase the satisfaction of your customers while showing it to everyone.

6. Build your network

It is certainly the most difficult thing to do if you are not a recognized brand. However, it is one of the rising social media marketing trends. There is not just one way to do this, but rather several tips to do at the same time:

Start by connecting with your customers. And by network effect, connect with the connections of your customers who are of interest to you. And so on…

Take your time and do it right. Ultimately, you will have a loyal network. Then to gain the necessary commitment, here are some steps:

Create content that your contacts will want to share to reach people beyond your network
Become an information point for your customers
Share content from other members related to your industry

Note: creating content that your contacts will want to share is what makes your social media marketing an expert strategy.

7. Invest in ads

Companies are spending billions around the world reaching audiences via Twitter, Facebook, LinkedIn. Social media advertising is not much different from other types of advertising. You target a certain segment of people to whom you serve ads to them.

The only key difference is to use social data to create personalized audiences to target. In addition, today, platforms are decreasing organic reach to encourage more and more companies to use their paid ads.

Take the time to study each platform in detail. They all operate differently with different costs.

Either way, paid social media marketing is a great way to get to know new people. Do not dismiss them.

8. Plan your posts with a social media management calendar

Schedule your posts with a calendar. Another thing to study is the frequency of your publications. Again, it depends on the platform.

For example, one post per day on Facebook works well, while on Twitter you can reach ten.

For a business, it’s not always easy to produce content on a regular basis. So, don’t feel like you have to post on Twitter all the time. Your followers will quickly get tired of seeing the same press release several times.

On the other hand, always keep an eye on the news of your sector. This will ensure that recent events do not make your posts irrelevant or in bad taste.

Finally, also define the post times for each of the platforms as a part of your social media strategy. It depends on the time of day your personas are connected. The best way is to do tests to understand what is most effective for you and your followers.